This assignment was a complicated, yet fulfilling assignment because I really poured out my creativity and in the end, I believe the final product came out how I wanted it to.

Audience Strategy:

In June 2023, the ban on affirmative action was passed. This was a law that came into place after congress passed it and it mainly affects minorities. My intended audience is minorities as well as those that want to pursue a higher education after college. This includes applying to college after highschool and those wanting to pursue higher education after college . When a college has affirmative action in place, they take into consideration your hardships growing up and how your grades might look different than someone who didn’t go to a school with no resources. However, affirmative action does not ensure anyone acceptance into a school. Therefore I believe this an important issue that college students should be aware about.

In order for my audience to feel how many feel, I have to show them how it will affect them in the future and how minorities are seen in the community. I will be using pathos to appeal to ones emotions while having logos to back up my facts. Showing my audience how their future might look without affirmative action might incite a worried reaction from them. This can lead to them researching the topic more and finding different ways to apply to colleges, despite this ban happening. This is crucial in my visual essay because I want my writing and the visuals to get a reaction from them.

The type of genre I want to utilize is creating a newspaper. This will cater to the audience because I will be informative while still being able to provide a visual to engage the readers more. In addition, I want to include memes in my newspaper because being able to provide some humor while still being informational is important to keep the reader interested. In my final draft of my visual essay, I also provided a gif towards the end because it provides a more lively and interactive aspect in the newspaper. I want to use this newspaper format to inform the audience about issues occurring. The way I am setting up the newspaper is having visuals between the text to have the reader wanting to read more. Overall, my goal is to inform through a newspaper with visuals shown throughout!